Cami McCormack

Sports Marketing | Brand Strategy | Fan Experience

Univeristy of Oregon | Advertising Major | Sports Business Minor

About Me

I am a junior at the University of Oregon studying Advertising with a minor in Sports Business, focusing on brand strategy and sports marketing.

I am passionate about executing and creating experiences that connect audiences to brands in meaningful, creative, and strategic ways. My main interests lie in fan experience and brand partnerships within the sports industry.

I am currently seeking opportunities that will allow me to grow within athlete partnerships, brand activations, and live event marketing, with long-term goals of building a career in sports marketing.

Fan Experience & Marketing work at Oregon Athletics

As a Fan Experience and Marketing Intern with Oregon Athletics, I played a big role in executing game-day marketing strategies to elevate the fan experience. I contributed to campaign design, sponsored activities, managed on-field promotions, and organized halftime events. My responsibilities also included creating graphics for themed games and collaborating closely with my teammates and supervisors to deliver memorable live sporting events to the fans.

Next Up:

Led the creative development of promotional graphics for the Womens Basketball game which was celebrating Black History Month. Making sure to blend cultural element while also being bold with out brand. We also implemented in-game promotions and activities to support attendance and fan engagement.

Every Play. Beat Cancer:

Designed and executed an Instagram graphic for Oregon Men’s Basketball, supporting a cancer awareness fundraiser that was happening. Developed visuals, giveaways and messages to be used for social engangement while keeping the brand consistency intact.